There are many types of content marketing. Blogging, social media, email, video, newsletters. Any type of content you produce can be thought of a gear in your entire marketing system. You choose which gears to install and how they work together.
As a coach or consultant, you know how you can help solve your clients’ problems. The problem is choosing the right coach or consultant isn’t like choosing a gadget. It’s much more personal than that. You must bridge the know, like, trust gap to earn the business of your ideal client.
Podcasting is a fantastic content production option to make a genuine connection with your ideal client. What better way for people to get to know who you are, what you stand for, and how you help them by hearing your voice right in their earbuds?
It’s close and personal.
Here are 5 reasons you should start your own podcast.
1. People are listening.
In the US alone, 50% of all households are podcast fans and 16 million people consider themselves “avid podcast fans.” Of those listeners, 93% will listen to most, if not all, of each episode.
That’s a lot of people you can reach with your voice!
2. Make a more personal connection.
The written word is no substitute for the spoken word. With a podcast, you can connect on a whole new level. People hear you and get to know you and connect with your personality through the inflection of your voice.
Although we recommend producing a blog post in conjunction with your podcast episode, it’s not necessary at first. Adding the “blogging gear” to your content plan can happen later. Repurposing your message in another form helps your SEO and you can have additional audience reach.
3. You position yourself as an expert in your niche.
Podcasting is the perfect opportunity to share what you know. The more you share and the longer your show runs, your audience will see that you know what you’re talking about, you build trust, and you’re here to stay.
Being consistent with podcasting helps build your communication skills to drill down of how you truly help your audience. The better communicator you are, the better you’ll be at reaching your perfect client.
4. Build your network.
Guest interviews are a great way to build your network. You not only are introducing your audience to some fantastic professionals that will open up their world, but you’re also expanding your reach as well. Your guests are great contacts and possibly you’ll do business with them or they’ll send you referrals.
Here’s the cool thing. Typically, guests like to share that they were on someone’s podcast. By them sharing their episode, you could pick up new listeners.
5. Potential to make money.
While most coaches and consultant’s decision to podcast helps them build their brand that ultimately gains them new clients, there is the potential of monetizing your channel. Popular shows often offer advertising and sponsorship options. They have grown their channel to where their number of downloads make it attractive for other companies to buy chunks of time to be mentioned on their show.
Podcasting has many advantages over other forms of online marketing. You provide value in a personal and meaningful way reaching an engaged market.