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Consistency Builds Trust

How Consistency Builds Trust

One of the simplest techniques in building your business is consistently publishing content. Yet, consistency in content creation, although known to be a very powerful tool, is often overlooked and under-utilized. Why? Consistency takes work. In our technology-rich age, our society is accustomed to instant satisfaction. Do you want an instant answer? Google the question. …

5 Reasons to Start a Podcast

5 Reasons to Start a Podcast

There are many types of content marketing. Blogging, social media, email, video, newsletters. Any type of content you produce can be thought of a gear in your entire marketing system. You choose which gears to install and how they work together. As a coach or consultant, you know how you can help solve your clients’ …

Top 9 Tips for SEO Success | Infographic

Top 9 Tips for SEO Success | Infographic

When it comes to SEO management, you know there are plenty of things to do that work in your favor, such as page optimization, keyword improvements, backlinks, and more. But are there other things you can do to help? Search engine algorithms change often. There are some tried and true methods to raise your rankings. …

SEO 101: Learn the Basics and Why You Should Implement a SEO Management Strategy

SEO 101: Learn the Basics

Why You Should Implement a SEO Management Strategy You may have a basic grasp of what Search Engine Optimization (SEO) is and how it’s a valuable tool. However, you may be at a loss or overwhelmed by some of the complexities behind it or be fully utilizing its strengths. What you must understand, SEO is …

How Often Should You Post Your Content?

How Often Should You Post?

The ideal frequency of posting your core piece of content (blog, podcast, or video) is quite simple. Should you choose once a month? Twice a month? Weekly? Daily? The best posting schedule is the one in which you can commit to staying consistent. Consistency builds trust and credibility. You’ll find your sweet spot in frequency …

What is Content Marketing?

How Content Marketing Grows Your Coaching Business

Concisely put, content marketing is a strategic approach to marketing based on creating valuable and consistent content to appeal to a specific audience to achieve a profitable outcome.  Content marketing isn’t hawking your products or items nonstop. You don’t need to, or want to, feel like a sleazy salesperson pushing yourself or products. Instead, you …

SEO vs. Social Media Marketing - Which is Better?

SEO vs. Social Media Marketing – Which is Better?

With online marketing, there’s a debate raging among experts over which strategy is best to grow your business. Would SEO or social media marketing be the better option? Often, businesses will hire an SEO expert or agency to increase their visibility in the search engines without even thinking about social media and the traffic that …