As a consultant serving other business owners, you most likely have your LinkedIn profile established. But does your consulting business have an active LinkedIn Company page?
Even if you’re currently a soloprenuer, it’s a good idea to develop your LinkedIn business page separate from your personal page. You may feel like you won’t get much traction or aren’t noticed on LinkedIn, however, your company page will help with your overall branding and online professional presence.
LinkedIn Company Pages Are Different
A LinkedIn company page is a standalone page. You are able to list the business and link to it separate from your personal profile. Your personal profile, which highlights your skills, accomplishments, talents, etc. stays on your personal page and is not on your company page. Your company page is all business. Here’s why your consulting business should have it’s own LinkedIn company page.
Increased Visibility for Your Company Brand
No matter how many (or few) employees you have, the focus is on your business and your services and not the individual skills of you or your employees.
Use this platform as an opportunity to increase visibility for your consulting business branding. Make sure your contact information on your company page is your business phone, address, and email, not your personal info.
By having a LinkedIn Company Page, you’re creating another opportunity for your company and services to be discovered through search engines.
Make B2B Connections
On your LinkedIn company page, you can introduce new products or services your company has developed. You will see people genuinely interested in your company, not getting a “piggyback” effect from your personal page.
Through your company’s content, you would explain how your offerings will help customers to achieve their professional and business goals. Other helpful information that you’d share on your company page would be links to your website to enable readers to easily find out more information. This could lead to increased website visitor traffic and turn followers into warm business leads.
Engagement on LinkedIn is much different than on other platforms. Don’t become discouraged if you seem to have a low number of post likes. You ARE being seen and people are looking. Just make sure you are consistently adding valuable content to your feed that will keep people coming back.
When others tag your business, you’ll receive a notification, making it easy to engage in conversation with others. A little reciprocity is a nice thing. When it makes sense in your message, genuinely tag other businesses.Tagging increases your visibility on the platform.
Find Strategic Relationships
Through the posts you publish on your LinkedIn company page, you will differentiate yourself from your competition. Because you’ll attract not only potential customers who share similar values and viewpoints, but you’ll also attract possible employees and business alliances.
Even though you may not be ready for it now, your LinkedIn company page can be a valuable tool in finding your next employee. LinkedIn profiles provide valuable information about individuals who are on a job hunt.
You may form connections with other businesses who may serve you well if you were to join forces on a project.
People who follow or interact with your company page are interested in what you do. They want to know what’s new and expect to see more posts from you!
Should You Create a LinkedIn Company Page?
If you’re still asking yourself, “should I create a company page for my consulting business?”
The answer is YES!
Even if you’re just starting out and a business of one, you should start now by branding your consulting business with a LinkedIn company page.
LinkedIn has grown its users in the last year to around 700,000,000. That’s 700 million users looking around on any given day. LinkedIn has established itself as the professional person’s networking platform. Other people, just like you, are on LinkedIn hoping to connect with potential customers and grow their business. This is the perfect platform to promote your business! It’s literally business people looking for, talking about, and doing business.