You can expand your reach by leveraging your already existing content and sharing is as a LinkedIn newsletter.
Although you can’t schedule your LinkedIn newsletter through the Scrivener Social scheduling platform, it’s worth the small time investment to schedule it directly on LinkedIn.
These are the steps to create and publish a LinkedIn newsletter.
1. Log into LinkedIn: Start by logging into your LinkedIn account and go to your home screen, as if you were going to start a post. Click on the “Write article” choice of post type.
2. Create Your Article: Begin creating your article. Below is the formatting screen where you can paste your existing content and format it to look nice on the LinkedIn platform. Be sure to upload a featured image at the top. You can also add additional images within the article as appropriate. Adding mentions and other links where appropriate is also encouraged.
3. Manage Options: Once you’re happy with your first article, refer to the upper right corner of the article creation screen. Under the Manage button, choose “Create newsletter”.
4. Fill Out Details: Complete the necessary details for your newsletter. Include a clear title that reflects the overall topic of your newsletter. Decide how often you’ll publish. Then, include a short description (up to 150 characters). Using a tool like Canva, design a simple square image to brand your newsletter and upload it.
5. Note the Features: Review and note the sharing features available for your newsletter once you hit the “Done” button.
6. Finalize Your Article: Once you completely fill out the previous screen to set up your newsletter and hit the “Done” button, you’ll be taken back to your article screen. Take a quick review to ensure you’re happy with your article, then click the “Next” button.
7. Schedule or Publish: Choose whether you want to schedule or publish your newsletter. When you hit the “Publish” button, your article, branded under your newly created newsletter, will be published immediately. If you click on the clock image, a new pop-up screen will appear where you can choose a future date and time for your article to be published.
8. Create Editions: Once your newsletter is created, you will then create editions at your chosen publication interval. To add more articles and attach them to your newsletter, go to your home screen and click the “Write article” button as described in Step 1. This time, when formatting your article, select the dropdown menu in the upper left to choose your “Publish as” account and “Publish to” your newsletter.
By following these steps, you can efficiently create and publish a LinkedIn newsletter that engages your audience and expands your reach. Consistently delivering valuable content will help you build a strong following and establish your authority in your field.