Fractional marketing agencies are becoming more and more popular in today’s business world. This type of agency offers a wide range of marketing services to companies, but they don’t require a full-time commitment. Instead, businesses can hire a fractional marketing team to work on specific projects or tasks, as needed. In this blog post, we will discuss the advantages and disadvantages of hiring a fractional marketing agency and why a solopreneur may want to consider this option.
Advantages of Fractional Marketing Agency
Cost-Effective
Hiring a full-time marketing team can be expensive, especially for small businesses or solopreneurs. Fractional marketing agencies offer a cost-effective solution because businesses only pay for the services they need. This option is much more affordable than hiring a full-time team, and it allows businesses to allocate their budgets more effectively.
Access to Expertise
Fractional marketing agencies offer a wide range of services, and they have a team of experts in each area. This means that businesses can access a variety of marketing services, such as social media management, email marketing, SEO, and more, without having to hire multiple independent contractors. Fractional marketing agencies have a team of experts that can handle all of these services, which means businesses get access to a wide range of expertise.
Flexibility
One of the biggest advantages of hiring a fractional marketing agency is the flexibility it offers. Businesses can hire a fractional marketing team for a specific project or task, and then end the contract when the project is complete. This option is much more flexible than hiring a full-time team, which requires a long-term commitment.
Disadvantages of Fractional Marketing Agency
Lack of Control
When you hire a fractional marketing agency, you are essentially outsourcing your marketing efforts. This means that you have less control over the marketing strategy and execution. While you can provide input and feedback, you may not have the final say in the decision-making process.
That’s why at Scrivener Solutions, we think it’s important to listen and learn, yes you are outsourcing, but we become an extension of your office. Successful outsourcing depends on having your voice in the marketing, developing strategies that fit your unique business, and align those strategies with your goals.
Communication Challenges
When you hire a fractional marketing agency, you are working with a team of people who may not be in the same location as you. This can lead to communication challenges, especially if there are language barriers or time zone differences. It’s important to establish clear communication channels and expectations from the beginning to avoid misunderstandings.
To overcome this challenge, we have a dedicated communication channel with you and any of your team, team check-in meetings, and client dashboard for you to keep tabs on marketing and our processes.
Why Solopreneurs Should Consider a Fractional Marketing Team
Solopreneurs often wear many hats and have to manage multiple aspects of their business. Hiring a fractional marketing team can help alleviate some of this stress and allow solopreneurs to focus on other aspects of their business. A fractional marketing team can handle all of the marketing tasks, such as social media management, email marketing, and SEO, which means solopreneurs can focus on other areas of their business.
Pricing Ranges to Consider
The pricing for fractional marketing agencies varies depending on the services offered and the level of expertise of the team. However, in general, fractional marketing agencies are much more affordable than hiring a full-time marketing team. Prices can range from $1,000 to $10,000 per month, depending on the services needed.
Services Offered by Fractional Marketing Agencies
Fractional marketing agencies offer a wide range of services, including:
- Social media management
- Content creation and marketing
- Email marketing
- SEO
- PPC advertising
- Analytics and reporting
- Marketing strategy development
Why Fractional Marketing Agency is Better Than Managing Several Independent Contractors or Employees
When you hire several independent contractors, you have to manage each one individually, which can be time-consuming and stressful. You also have to ensure that each contractor is working cohesively to achieve your overall marketing goals. Hiring a fractional marketing agency eliminates these challenges because you are working with one team of experts who can handle all of your marketing needs. This option is much more efficient and cost-effective than managing several independent contractors.
In conclusion, hiring a fractional marketing agency has many advantages, including cost-effectiveness, access to expertise, and flexibility. However, there are also disadvantages, such as lack of control and communication challenges. Solopreneurs should consider a fractional marketing team to help manage their marketing efforts while they focus on other aspects of their business. Prices can range from $1,000 to $10,000 per month, and fractional marketing agencies offer a wide range of services, including social media management, email marketing, SEO, and more. Hiring a fractional marketing agency is also more efficient and cost-effective than managing several independent contractors.