There are many types of content marketing. Blogging, social media, email, video, newsletters. Any type of content you produce can be thought of a gear in your entire marketing system….
How to Update the From Field in MailChimp
You should be aware of how you show up in your recipient’s email Inbox. Why is this important? As a coach, consultant, or other small shop service provider, personal relationships…
Our Favorite SEO Plug-in for WordPress
The Problem Sometimes the whole concept of SEO on your WordPress site is overwhelming and confusing. It doesn’t have to be. SEO practices aren’t a one-and-done deal. Sure, an audit…
SEO 101: Learn the Basics
Why You Should Implement a SEO Management Strategy You may have a basic grasp of what Search Engine Optimization (SEO) is and how it’s a valuable tool. However, you may…
Why We Use Pretty Links WordPress Plug-in
The Problem… If you’re a coach or consultant and are using landing pages from, services like MailChimp or Constant Contact, you’ve noticed there’s a wonky URL that’s created. Try verbally…
Why It’s Important to Update Your LinkedIn Profile
When is the last time you updated your LinkedIn profile? For that matter, when was the last time you actually looked at your own profile and read what’s there? Tell…
How to Add Space Between Bulleted Lists in WordPress
When writing and formatting blog posts on your WordPress site, it’s important to make sure that the text isn’t too dense. Dense text makes it harder for your reader to…
How Often Should You Post?
The ideal frequency of posting your core piece of content (blog, podcast, or video) is quite simple. Should you choose once a month? Twice a month? Weekly? Daily? The best…