I never, ever thought I would be doing so much writing, designing, and formatting of publications whether it is for a blog, newsletter or customer correspondence. I was the kid…
Category: Marketing Message
5 Simple Ways to Show Your Customers That You Care
Like most small business owners, you value your customers. You know they are your livelihood, your bread and butter. Perhaps, you even consider them “family.” As with family, you do…
You Must Do This To Grow Your Business!
Providing valuable information is such a powerful tool to have in your marketing toolbox. You’ve probably heard it before, and I’m most certain that you’ll hear it again—writing helps you…
Really? Could It Mean That Much?
How often do you send a note in the mail? I’m not talking about email. I’m talking about using the good old fashioned United States Postal Service. During my travels…
Three Simple Words To Instantly Boost Your Customer’s Experience
Do you hear the difference between: “Not a problem” and “It’s my pleasure”? I never really gave it much thought until I came across an article several weeks ago describing…
Grow Your Network, Grow Your Business
In a time where so much emphasis is on social media, the personal, face-to-face connections seem to get lost in the shuffle. In order to gain business, our prospects must…
Think Before You Hit “Send”
Email is fast, effective and the primary way we communicate, though I think texting is catching up quickly. While email is certainly a more informal form of communication, old-fashioned letters…
The Value of Networking
As 2013 came to a close, I found it was a perfect time to reflect on my decision to open my own business. For over 20 years I worked for…