If you are challenged with the subject of marketing then you are not alone. Most small business owners feel they can’t afford to do it and don’t make a plan. Instead, they may do a bit of advertising here and there, that is, if they have the money at the time. Consistency is key. Try these 7 low-cost methods to boost your marketing plan.
1) KNOW YOUR AUDIENCE
Even though you believe everyone would benefit from your product or service, the fact of the matter is, everyone isn’t your ideal customer! You need to narrow your focus so that you’ll be able to identify better with your ideal customer and have better targeted messages
2) NETWORK
Join a professional organization and meet people. Build relationships and soon collaboration and referrals follow. Don’t spread yourself too thin by joining too many groups, because being effective means being involved.
3) BUILD A WEBSITE
In today’s market, a website is a requirement. You don’t have to spend thousands to get a beginning website, but you should make the investment. People may meet you in person, but they’ll check you out online.
4) UPDATE YOUR LINKED-IN PROFILE
On the same wavelength as point 3, people search you out online. They want to be reassured of who they met matches what they find out online. Making sure your LinkedIn profile is professional and up-to-date helps bridge the trust gap.
5) HAVE A SOCIAL MEDIA STRATEGY
Social media is a great way to continue building relationships with prospects. The thing is, you must be consistent and provide quality content. Make a plan of what social media channel(s) work best for you and set a schedule. Get help if you need to maintain the consistency you desire.
6) BLOG
Once you have a website, consistently update it with articles that your followers will benefit from and enjoy. Adding blog content will position you as an expert in your field, which also builds trust. If you find yourself too busy or the task overwhelms you, consider outsourcing.
7) NEWSLETTERS
You have a following, you have customers, they want to hear from you. Provide valuable information and offers. Newsletters lose their effectiveness if not done consistently. If you can’t ensure consistency, then delegate the project.