The month of June is nationally recognized across the United States as Entrepreneurs “Do it Yourself” Marketing Month. This initiative is designed to inspire and encourage small business owners to take the reins and devise their own marketing strategies. It represents a key stage for entrepreneurs to concentrate on advancing their brand’s exposure, extending their reach to a wider audience, and refining their holistic marketing plans.
Recognize the Role of Delegation in Marketing Your Business
As a business owner, it is essential to acknowledge that it is virtually impossible and certainly not beneficial, to attempt to manage every single aspect of your business. In other words, you can’t and shouldn’t “DIY” everything.
The endeavor to personally oversee all the different facets of your business can lead to an unsustainable situation, resulting in burn-out and having detrimental effects on your personal wellbeing, family relationships, work efficiency, and customer service quality.
The solution to avoid this potential pitfall lies in adopting effective planning methods, optimizing workflows for efficiency, and most importantly, learning to delegate tasks appropriately.
Marketing, in particular, due to its inherently demanding and time-consuming nature, often finds itself at the top of the list of tasks that benefit from delegation. However, it’s important to remember that delegating your marketing tasks does not mean you should become disconnected or disengaged from your overall marketing strategy.
Revitalize Your Marketing Approach
The month of June, designated as the DIY marketing month, provides the perfect opportunity for you to reflect on your existing marketing tactics, critically examine your brand messaging, and confirm that your marketing strategy is in complete harmony with your broader business strategy.
Whether you’re managing your business’s marketing efforts alone, have delegated some tasks, or have a marketing team, here are some ideas to help you rejuvenate your marketing strategy and refresh your marketing mindset.
Pick and choose what idea is right for you, or better yet, incorporate all to truly infuse thought and intention into your marketing efforts.
1. Take a Marketing Assessment
Get a custom marketing plan to boost your business by taking this 10-minute assessment. The StoryBrand Marketing Report offers a ready-to-use marketing plan that’s effective. Your custom report will identify weak areas in your marketing and provide a detailed plan to strengthen them, utilizing the proven StoryBrand framework adopted by hundreds of thousands of businesses.
2. Attend the Next StoryBrand Livestream Workshop
Participating in this workshop will equip you with the skills to fine-tune your business message and revitalize your marketing strategy. It’s a known fact that businesses that clarify their message and construct a sales funnel succeed in the marketplace. With the StoryBrand Marketing Workshop Livestream, you can achieve both in 48 hours, with real-time coaching to ensure you’re on the right track.
3. Join the Scrivener Social Membership
Scrivener Social membership gains you access to use a time-saving social media scheduling tool. More importantly, you also have access to practical small business marketing coaching. This coaching can streamline your workflows, build your team’s efficiency, and help you develop the perfect strategy for your business.
4. Book a Marketing Workflow Analysis Consultation
Often, you’re too close to the situation and pulled in too many directions to truly see where improvements can be made. An outside perspective and someone to bounce ideas off is a sure-fire way to get to your goal faster. Evaluating current tools, systems, processes, and messaging, and receiving a recommended implementation plan can significantly advance your business.
Final Thoughts
At Scrivener Solutions, we know you want a thriving business without sacrificing the quality of your personal life. The problem is that sometimes you may find yourself in a relentless grind of work that leaves you feeling trapped and exhausted.
We believe that your work should not drain you, but instead, should bring joy and contribute to your personal and professional fulfillment.
We understand that being an entrepreneur is hard that’s why you should consider the month of June as a golden opportunity to rejuvenate your marketing mindset, put your entrepreneurial spirit to work, and ensure that your marketing strategies are still aligned with your evolving business.