As a consultant, you must always have a healthy pipeline of leads. Even if you’re happy with the current number of sales you’re making, there are always ways to increase…
Tag: marketing strategy
How Often Should You Post?
The ideal frequency of posting your core piece of content (blog, podcast, or video) is quite simple. Should you choose once a month? Twice a month? Weekly? Daily? The best…
How Content Marketing Grows Your Coaching Business
Concisely put, content marketing is a strategic approach to marketing based on creating valuable and consistent content to appeal to a specific audience to achieve a profitable outcome. Content marketing…
Should Your Business Use Content Marketing?
I have few regrets in life, but one thing I do wish I had started sooner in my business is content marketing. . When I first opened Scrivener Solutions as…
It’s Meaningful Relationships That Make It Worth While
Through my journey of opening and running Scrivener Solutions, I have discovered there’s a better way of marketing than always “hustling” for business. For me, the most effective way to…
5 Simple Ways to Show Your Customers That You Care
Like most small business owners, you value your customers. You know they are your livelihood, your bread and butter. Perhaps, you even consider them “family.” As with family, you do…
Think Before You Hit “Send”
Email is fast, effective and the primary way we communicate, though I think texting is catching up quickly. While email is certainly a more informal form of communication, old-fashioned letters…
The Value of Networking
As 2013 came to a close, I found it was a perfect time to reflect on my decision to open my own business. For over 20 years I worked for…