Many business owners hold a common misunderstanding about the concept of “branding” their business. They tend to focus on the visual aspects, such as logos and colors, and how they want their brand to “look.” However, these are only components of branding.
The core of your real brand lies in your brand narrative. Unfortunately, a significant number of businesses lack a solid brand narrative, resulting in a confusing message in the marketplace. Confusing messaging can make it significantly more difficult to grow your business.
The Clear Brand Narrative: A Success Driver
The prosperity of your business is hinged on the clarity and effectiveness of your brand narrative. A well-articulated brand narrative does more than merely communicate your business’s mission and values. It resonates with your target audience on an emotional level, telling them who you are, what you stand for, and why they should opt for your products or services over the competition.
Whether you like it or not, your business’s success revolves around how well you communicate your brand. You communicate to prospects through marketing and sales channels, to your clients through onboarding and ongoing correspondence and meetings, and with your team, be it employees or independent contractors. Everything hinges on clear, genuine communication.
The Pitfall of Confusion
Donald Miller, the author of Building a StoryBrand, famously says, “when you confuse, you lose.” It is important to invest time to ensure your brand’s narrative is accurate and clear. A muddled or misaligned brand narrative can lead to ineffective communication, impairing your business’s success.
However, developing a clear brand narrative is not an easy task. It requires time, effort, and a deep understanding of your business and your audience.
That’s why many business owners gloss over this part, neglecting to properly develop their brand’s narrative.
Often, they delegate tasks like logo and website development without first establishing a clear brand narrative. This can result in difficulties attracting the appropriate clients and team members, leading to wasted time, effort, and money.
The Solution: StoryBrand LiveStream Workshop
A clear brand story is more than just a marketing tool. It’s a strategic asset that can fuel your business growth. A spot-on brand narrative forms the foundation of successful business communication.
When your brand story is well-defined, all other communication aligns, simplifying your role as a business owner.
The StoryBrand Marketing Workshop Livestream provides an opportunity truly focus on creating your clear brand story in 48 hours.
In the 2-day LiveStream, you’ll create the only seven messages needed to grow your business revenue. Plus you’ll create a 5-part sales funnel designed to boost your business’s revenue.
The workshop offers access to live sessions from Donald Miller, Dr. J.J. Peterson, plus break out sessions with a certified StoryBrand guide to ensure you’re on the right track. When registering using this link, your breakout sessions will be with our Scrivener Solutions founder and certified StoryBrand Guide, Gayla Scrivener.
You’ll be able to clarify your marketing swiftly and confidently from the comfort of your office or living room.
The Investment in Your Future
Taking the time to attend the StoryBrand LiveStream workshop is an investment in the future of your business.
You may be thinking that you can’t spare two days away from the office. However, consider this: even the best product can lose to an inferior competitor’s product if they communicate more effectively. It’s a proven fact—businesses that clarify their message and construct a sales funnel succeed.
No matter how busy you are with running your business, it’s worth carving out time from your schedule to attend the StoryBrand LiveStream workshop and fully immerse yourself into the process. It’s your streamlined way to gain the insights and skills you will gain for a clear direction for all your business communication and prepare your business for long-term success.
You could continue wandering aimlessly in your entrepreneurial journey or you could break away from the daily grind for long-term benefits. Invest time in yourself and your business to develop a clear and effective communication strategy that will drive your business to new heights.
Invest in your brand story, and witness the transformation it brings to your business.